The Ultimate Affiliate Marketing Partner List

partner marketing strategy

About the author

Muzio Pesaresi is the President of ItalyPoint, Inc. and Co-founder of Stratagem Agency. He has worked in the digital marketing industry for the last 25 years.

I created this list to help brands understand and appreciate the incremental benefits of working with publishers throughout the marketing funnel. The list is divided into eleven publisher categories. For each publisher type, it provides a brief description, five examples of publishers, the typical commission earned by each affiliate partner, the commission range, the expected conversion rate, the percentage of new users you should expect to receive, the gender composition, and finally, the factors to help you determine if the partner category is a good fit for your marketing strategy.

I hope you will find this list helpful and use it to organize your next campaigns.

Content Publishers

Content/Blog

  • Description: Create informative articles, reviews, guides, and other written content that attract readers through SEO and organic search.
  • Examples: TechCrunch, Mashable, The Verge, Gizmodo, Lifehacker
  • Typical Commission: 5-20% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 1-5%
  • New Users: 30-50%
  • Gender Composition: 50% Male, 50% Female
  • Factors: High-quality content with targeted keywords can drive significant organic traffic and high conversions.

 Content/Premium

  • Description: Premium content sites offer exclusive articles, research reports, or industry insights often behind a paywall or membership.
  • Examples: Harvard Business Review, The Wall Street Journal, Financial Times, The New York Times, Business Insider Prime
  • Typical Commission: 5-15% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 2-6%
  • New Users: 20-40%
  • Gender Composition: 60% Male, 40% Female
  • Factors: Subscription-based models can generate recurring commissions.

Niche

  • Description: Focused on specific topics or industries, niche sites provide targeted content that appeals to a particular audience.
  • Examples: PetMD, The Points Guy, NerdWallet, The Spruce Pets, Adventure Cycling Association
  • Typical Commission: 10-30% per sale
  • Commission Range: High
  • Conversion Rate: 3-10%
  • New Users: 25-45%
  • Gender Composition: Varies by niche (e.g., 70% Female for pet sites, 60% Male for finance sites)
  • Factors: Highly targeted audiences tend to have higher conversion rates.

Review Sites

  • Description: Provide detailed reviews and comparisons of products and services, often including affiliate links.
  • Examples: Wirecutter, CNET, PCMag, Consumer Reports, Trustpilot
  • Typical Commission: 5-20% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 2-8%
  • New Users: 15-35%
  • Gender Composition: 55% Male, 45% Female
  • Factors: Trust and authority in specific niches can lead to high-value transactions.

Syndication Blog Network

  • Description: Networks that distribute and publish content across multiple blog sites, extending reach and visibility.
  • Examples: Outbrain, Taboola, Zemanta, Revcontent, Sharethrough
  • Typical Commission: 3-10% per sale
  • Commission Range: Medium
  • Conversion Rate: 1-4%
  • New Users: 10-30%
  • Gender Composition: 50% Male, 50% Female
  • Factors: Broad reach but varied audience engagement.

User Generated

  • Description: Platforms that rely on content created by users, such as forums, Q&A sites, and community platforms.
  • Examples: Reddit, Quora, Stack Exchange, Medium, TripAdvisor
  • Typical Commission: 1-5% per sale
  • Commission Range: Low to Medium
  • Conversion Rate: 0.5-3%
  • New Users: 25-50%
  • Gender Composition: 60% Male, 40% Female
  • Factors: Diverse content quality and audience trust levels.

Video

  • Description: Content creators who use video to review, demonstrate, or unbox products, often embedding affiliate links.
  • Examples: YouTube, Vimeo, Dailymotion, Twitch, TikTok
  • Typical Commission: 5-20% per sale
  • Commission Range: High
  • Conversion Rate: 2-7%
  • New Users: 20-40%
  • Gender Composition: 55% Male, 45% Female
  • Factors: High engagement and trust in video content lead to strong conversions.

Podcast

  • Description: Audio content creators who discuss topics, interview guests, and review products, incorporating affiliate links in show notes or sponsorship segments.
  • Examples: The Tim Ferriss Show, Serial, The Joe Rogan Experience, Stuff You Should Know, How I Built This
  • Typical Commission: 5-15% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 1-5%
  • New Users: 15-30%
  • Gender Composition: 60% Male, 40% Female
  • Factors: Engaged listeners and niche topics can drive significant revenue.

Interactive Content Platforms

  • Description: Tools that create engaging content like quizzes, surveys, and interactive videos that incorporate affiliate links.
  • Examples: Playbuzz, Interact, Apester, Outgrow, Qzzr
  • Typical Commission: 5-10% per sale
  • Commission Range: Medium
  • Conversion Rate: 2-5%
  • New Users: 15-25%
  • Gender Composition: 50% Male, 50% Female
  • Factors: Engagement-driven content can lead to higher interaction rates.

Incentive Publishers

Cashback

  • Description: Reward users with a percentage of their purchase amount back in cash when they shop through their links.
  • Examples: Rakuten, TopCashback, BeFrugal, Ebates, Swagbucks
  • Typical Commission: 1-5% per sale
  • Commission Range: Medium
  • Conversion Rate: 3-7%
  • New Users: 20-40%
  • Gender Composition: 50% Male, 50% Female
  • Factors: Volume-driven with lower individual transaction values.

 Loyalty/Rewards

  • Description: Sites that reward users with points, miles, or other incentives for making purchases through their links.
  • Examples: Swagbucks, MyPoints, Shopkick, Drop, Dosh
  • Typical Commission: 1-5% per sale
  • Commission Range: Medium
  • Conversion Rate: 2-6%
  • New Users: 20-35%
  • Gender Composition: 50% Male, 50% Female
  • Factors: High volume but lower individual commissions.

Incentive

  • Description: Any site that offers rewards or incentives (e.g., points, discounts) for purchases made through their links.
  • Examples: MyPoints, InboxDollars, PrizeRebel, Vindale Research, Perk
  • Typical Commission: 1-5% per sale
  • Commission Range: Medium
  • Conversion Rate: 2-6%
  • New Users: 20-35%
  • Gender Composition: 50% Male, 50% Female
  • Factors: Volume-focused with incentives driving repeated actions.

 Employee Perks

  • Description: Platforms offering exclusive deals and discounts to employees of partner companies.
  • Examples: Corporate Perks, Beneplace, PerkSpot, Next Jump, Access Perks
  • Typical Commission: 2-6% per sale
  • Commission Range: Medium
  • Conversion Rate: 2-5%
  • New Users: 10-20%
  • Gender Composition: 50% Male, 50% Female
  • Factors: Steady volume from specific employee groups.

 Charity

  • Description: Sites that donate a portion of the purchase amount to a charity chosen by the user.
  • Examples: Goodshop, AmazonSmile, Humble Bundle, ShopRaise, Round Up App
  • Typical Commission: 1-5% per sale
  • Commission Range: Low to Medium
  • Conversion Rate: 1-4%
  • New Users: 10-25%
  • Gender Composition: 50% Male, 50% Female
  • Factors: Moderate engagement but potential for higher volumes through altruistic motivations.

 Student

  • Description: Platforms providing discounts and offers exclusively to students.
  • Examples: UNiDAYS, Student Beans, Chegg, Student Advantage, GradGuard
  • Typical Commission: 2-8% per sale
  • Commission Range: Medium
  • Conversion Rate: 3-8%
  • New Users: 25-45%
  • Gender Composition: 40% Male, 60% Female
  • Factors: Seasonal peaks (e.g., back-to-school) drive significant sales.

 Affinity Group

  • Description: Sites targeting specific affinity groups, offering tailored content and deals relevant to the group’s interests.
  • Examples: AARP Discounts, AAA Discounts & Rewards, USAA Member Shop, Veterans Advantage, Scout Shop
  • Typical Commission: 2-6% per sale
  • Commission Range: Medium
  • Conversion Rate: 2-5%
  • New Users: 15-30%
  • Gender Composition: Varies by group (e.g., 45% Male, 55% Female for AARP)
  • Factors: Steady and loyal customer base with targeted offers.

Coupon and Deal Publishers

Coupon

  • Description: Sites that aggregate and share discount codes and special offers from various brands.
  • Examples: RetailMeNot, Coupons.com, Savings.com, CouponCabin, Valpak
  • Typical Commission: 2-10% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 3-10%
  • New Users: 15-35%
  • Gender Composition: 45% Male, 55% Female
  • Factors: High volume, especially during sales events.

 Coupons/Deals

  • Description: Similar to coupon sites, but often feature limited-time deals and flash sales, driving urgency among shoppers.
  • Examples: Groupon, LivingSocial, Slickdeals, DealNews, BradsDeals
  • Typical Commission: 2-10% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 3-10%
  • New Users: 15-35%
  • Gender Composition: 45% Male, 55% Female
  • Factors: Volume-driven with periodic spikes.

 Deal

  • Description: Platforms that focus on limited-time offers and special promotions.
  • Examples: Slickdeals, DealsPlus, DealCatcher, FatWallet, Dealspotr
  • Typical Commission: 2-10% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 3-10%
  • New Users: 15-35%
  • Gender Composition: 45% Male, 55% Female
  • Factors: Time-sensitive deals drive urgency and high volume.

Email and Social Publishers

Email Marketing

  • Description: Publishers with large email subscriber lists who send promotional emails featuring affiliate products.
  • Examples: Mailchimp, Constant Contact, AWeber, GetResponse, Campaign Monitor
  • Typical Commission: 3-10% per sale
  • Commission Range: Medium
  • Conversion Rate: 3-8%
  • New Users: 10-30%
  • Gender Composition: 50% Male, 50% Female
  • Factors: High engagement rates but dependent on list quality.

 Social

  • Description: Platforms or individuals with significant followings on social media who promote products to their audience.
  • Examples: Instagram Influencers, Facebook Pages, Twitter Influencers, TikTok Creators, Pinterest Influencers
  • Typical Commission: 5-15% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 2-6%
  • New Users: 20-40%
  • Gender Composition: 45% Male, 55% Female
  • Factors: Influencer trust and engagement drive significant conversions.

 Influencer 

  • Description: Individuals with substantial influence and followings on social platforms, driving traffic and sales through their recommendations.
  • Examples: Kim Kardashian on Instagram, Marques Brownlee on YouTube, Charli D’Amelio on TikTok, PewDiePie on YouTube, Huda Kattan on Instagram
  • Typical Commission: 5-15% per sale
  • Commission Range: Medium to High
  • Conversion Rate: 2-6%
  • New Users: 20-40%
  • Gender Composition: 45% Male, 55% Female
  • Factors: High engagement and conversion rates from loyal followers.

Search and SEO Publishers

 Paid Search

  • Description: Publishers using paid search advertising to drive traffic to their affiliate links, bidding on keywords related to the products they promote.
  • Examples: PPC campaigns on Google Ads, Microsoft Advertising, Amazon Sponsored Products, AdRoll, WordStream
  • Typical Commission: 3-12% per sale
  • Conversion Rate: 2-6%
  • New Users: 20-40%
  • Gender Composition: 55% Male, 45% Female
  • Conversion Range: Medium to High
  • Factors: Targeted ads with high conversion intent.

 SEO

  • Description: Publishers optimizing their content to rank highly in search engines, attracting organic traffic to their affiliate links.
  • Examples: Backlinko, Moz, Ahrefs, Neil Patel, Search Engine Journal
  • Typical Commission: 5-20% per sale
  • Conversion Rate: 1-5%
  • New Users: 30-50%
  • Gender Composition: 60% Male, 40% Female
  • Conversion Range: High
  • Factors: Organic traffic with strong buying intent.

Search 

  • Description: Broad category including SEO and paid search efforts to drive traffic through search engines.
  • Examples: SEMrush, Google Ads, Bing Ads, DuckDuckGo, Yahoo Search
  • Typical Commission: 3-12% per sale
  • Conversion Rate: 2-6%
  • New Users: 20-40%
  • Gender Composition: 55% Male, 45% Female
  • Conversion Range: Medium to High
  • Factors: Combination of paid and organic search efforts.

TM+ 

  • Description: Trademark plus bidding involves using a brand’s trademark in PPC campaigns to attract traffic.
  • Examples: Affiliates bidding on branded keywords on Google Ads, Commission Junction affiliates using TM+, Partnerize TM+ campaigns, Rakuten Advertising TM+, ShareASale TM+
  • Typical Commission: 3-10% per sale
  • Conversion Rate: 2-6%
  • New Users: 20-35%
  • Gender Composition: 55% Male, 45% Female
  • Conversion Range: Medium to High
  • Factors: High intent traffic from branded keyword bidding.

Mobile and Application Publishers

 Mobile/Tablet Application

  • Description: Developers creating mobile apps that integrate affiliate links, such as shopping apps, deal finders, or content-based apps recommending products.
  • Examples: Honey, Ibotta, Shopkick, Fetch Rewards, Rakuten Mobile
  • Typical Commission: 2-10% per sale
  • Conversion Rate: 3-7%
  • New Users: 25-45%
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Medium
  • Factors: In-app purchases and high engagement.

 Pay Per Call

  • Description: Publishers driving leads and sales through phone calls generated from their marketing efforts.
  • Examples: CallRail, Invoca, RingPartner, Aragon Advertising, Callbox
  • Typical Commission: $5-$50 per call
  • Conversion Rate: 10-30%
  • New Users: 15-30%
  • Gender Composition: 60% Male, 40% Female
  • Conversion Range: High
  • Factors: High-value leads with direct sales calls.

Comparison and Shopping Publishers

  • Description: Platforms allowing users to compare prices and features of different products, directing them to the best deals.
  • Examples: PriceGrabber, Shopping.com, BizRate, Google Shopping, Nextag
  • Typical Commission: 2-8% per sale
  • Conversion Rate: 2-5%
  • New Users: 15-35%
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Medium
  • Factors: Price-sensitive shoppers with high purchase intent.
  • Description: Sites that list various products from different merchants, often categorized to make it easy for users to find what they’re looking for.
  • Examples: Shopzilla, Polyvore, The Find, Yahoo Shopping, Amazon Associates
  • Typical Commission: 3-10% per sale
  • Conversion Rate: 2-6%
  • New Users: 15-30%
  • Gender Composition: 45% Male, 55% Female
  • Conversion Range: Medium
  • Factors: Broad product selection appealing to diverse audiences.
  • Description: Platforms that enable users to add items from multiple retailers into a single cart and checkout in one transaction.
  • Examples: Basket, Shoptagr, Instacart, MyRegistry, Shopping Cart Elite
  • Typical Commission: 2-10% per sale
  • Conversion Rate: 1-4%
  • New Users: 10-25%
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Medium
  • Factors: Convenience of unified checkout experience.

Tools and Technology Publishers

  • Description: Solutions that help recover abandoned shopping carts by sending follow-up emails or messages to remind users to complete their purchase.
  • Examples: Rejoiner, CartStack, Klaviyo, Barilliance, Remarkety
  • Typical Commission: 5-15% per sale
  • Conversion Rate: 2-5%
  • New Users: 10-25%
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Medium
  • Factors: Targeted recovery efforts for abandoned carts.
  • Description: Technologies that enhance the user experience on a website to improve engagement and conversion rates.
  • Examples: Optimizely, Unbounce, Crazy Egg, Convert, VWO
  • Typical Commission: 3-10% per sale
  • Conversion Rate: 2-5%
  • New Users: 10-20%
  • Gender Composition: 55% Male, 45% Female
  • Conversion Range: Medium
  • Factors: Optimization of user experience and A/B testing.
  • Description: Technologies that enhance the user experience on a website to improve engagement and conversion rates.
  • Examples: Hotjar, Qualaroo, OptinMonster, Sumo, Privy
  • Typical Commission: 3-10% per sale
  • Conversion Rate: 2-5%
  • New Users: 10-20%
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Medium
  • Factors: Enhanced user interaction and engagement.
  • Description: Platforms that display ads to users who have previously visited a site but did not make a purchase, encouraging them to return and convert.
  • Examples: AdRoll, Criteo, Perfect Audience, Retargeter, ReTargeter
  • Typical Commission: 2-8% per sale
  • Conversion Rate: 3-10%
  • New Users: 15-30%
  • Gender Composition: 55% Male, 45% Female
  • Conversion Range: Medium to High
  • Factors: Targeted ads for past visitors with high conversion potential.
  • Description: Browser toolbars or software applications that display affiliate offers or assist in finding deals while users browse the web.
  • Examples: Honey, InvisibleHand, Wikibuy, Piggy, Rakuten Cash Back Button
  • Typical Commission: 1-5% per sale
  • Conversion Rate: 2-6%
  • New Users: 15-30%
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Medium
  • Factors: Ease of use and real-time deal notifications.
  • Description: Companies providing specialized services that enhance or support affiliate marketing activities, such as tracking and reporting.
  • Examples: Impact.com, CJ Affiliate, Rakuten Advertising, Partnerize, ShareASale
  • Typical Commission: Varies (service fees or percentage of commissions managed)
  • Conversion Rate: N/A (depends on client performance)
  • New Users: N/A
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Varies
  • Factors: Quality of service and technological capabilities.

Programmatic and Media Publishers

  • Description: Publishers using programmatic advertising to drive traffic and generate leads through automated ad buying.
  • Examples: Taboola, Outbrain, Revcontent, StackAdapt, MediaMath
  • Typical Commission: $1-$50 per lead
  • Conversion Rate: 2-7%
  • New Users: 20-35%
  • Gender Composition: 55% Male, 45% Female
  • Conversion Range: Medium to High
  • Factors: Automated targeting and high-volume lead generation.
  •  
  • Description: Publishers buying media at low costs and driving traffic to offers where they can earn higher commissions.
  • Examples: Revcontent, Media.net, Content.ad, AdBlade, MGID
  • Typical Commission: 3-10% per sale
  • Conversion Rate: 1-4%
  • New Users: 10-25%
  • Gender Composition: 60% Male, 40% Female
  • Conversion Range: Low to Medium
  • Factors: Cost efficiency of media buys and effective ad placement.
  •  

Sub-Affiliate Networks

  • Description: Networks managing smaller affiliates under their umbrella, providing resources, tracking, and payments.
  • Examples: ClickBank, MaxBounty, PeerFly, AdCombo, GlobalWide Media
  • Typical Commission: 2-10% per sale
  • Conversion Rate: 3-8%
  • New Users: 20-40%
  • Gender Composition: 55% Male, 45% Female
  • Conversion Range: Medium to High
  • Factors: Wide network reach and effective management of sub-affiliates.
  •  

Specialized and Niche Publishers

  • Description: Platforms offering deferred payment options, integrating affiliate offers within their payment solutions.
  • Examples: Afterpay, Klarna, Affirm, Sezzle, Quadpay
  • Typical Commission: 2-5% per sale
  • Conversion Rate: 2-6%
  • New Users: 20-40%
  • Gender Composition: 45% Male, 55% Female
  • Conversion Range: Medium
  • Factors: Increased purchasing power and flexibility for consumers.
  • Description: Sites that allow users to create wish lists or registries for events like weddings or baby showers, often incorporating affiliate links.
  • Examples: Zola, The Knot, Amazon Wedding Registry, MyRegistry, Target Registry
  • Typical Commission: 2-8% per sale
  • Conversion Rate: 3-8%
  • New Users: 15-30%
  • Gender Composition: 40% Male, 60% Female
  • Conversion Range: Medium to High
  • Factors: Event-based purchasing and high-intent registries.
  • Description: Services that help recover expired or unused domains to redirect traffic through affiliate links.
  • Examples: DomainRecovery.com, GoDaddy Auctions, NameJet, Sedo, SnapNames
  • Typical Commission: Varies (often based on sale or traffic generated)
  • Conversion Rate: 1-5%
  • New Users: 5-15%
  • Gender Composition: 60% Male, 40% Female
  • Conversion Range: Low to Medium
  • Factors: Traffic quality from recovered domains and relevance of content.
  • Description: Exclusive platforms accessible only to certain groups, offering tailored deals and content.
  • Examples: Employee discount portals like Beneplace, Next Jump, PerkSpot, Fond, Corporate Shopping Company
  • Typical Commission: 2-10% per sale
  • Conversion Rate: 2-6%
  • New Users: 10-25%
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Medium
  • Factors: Exclusive access and targeted member benefits.
  • Description: Traditional media or methods that drive traffic to online offers, such as print magazines with promo codes.
  • Examples: Magazine ads with unique affiliate codes, TV infomercials, Direct mail campaigns, Radio spots, Newspaper ads
  • Typical Commission: 3-15% per sale
  • Conversion Rate: 1-4%
  • New Users: 10-20%
  • Gender Composition: 50% Male, 50% Female
  • Conversion Range: Low to Medium
  • Factors: Traditional media reach and effectiveness of promo codes.
  • Description: Any other affiliate type that doesn’t fit neatly into the above categories.
  • Examples: Unique partnerships like those with utilities offering special deals through mailers, Special promotions through event sponsorships, Local deal aggregators, Travel deal newsletters, Health and wellness program affiliates
  • Typical Commission: Varies widely
  • Conversion Rate: Varies widely
  • New Users: Varies widely
  • Gender Composition: Varies widely depending on the niche
  • Conversion Range: Varies widely
  • Factors: Unique and diverse approaches to affiliate marketing.
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