{"id":2286,"date":"2024-04-19T12:32:49","date_gmt":"2024-04-19T12:32:49","guid":{"rendered":"http:\/\/stratagem.agency\/?p=2286"},"modified":"2024-06-27T19:05:20","modified_gmt":"2024-06-27T19:05:20","slug":"affiliate-marketing-offers-a-diverse-publisher-mix","status":"publish","type":"post","link":"https:\/\/stratagem.agency\/it\/affiliate-marketing-offers-a-diverse-publisher-mix\/","title":{"rendered":"Affiliate marketing offers a diverse publisher mix"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2286\" class=\"elementor elementor-2286\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-233b303 e-flex e-con-boxed e-con e-parent\" data-id=\"233b303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d0757 elementor-widget elementor-widget-text-editor\" data-id=\"46d0757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><div><p id=\"32dc\" class=\"pw-post-title gr gs gt be gu gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht bj\" data-testid=\"storyTitle\">When it comes to leveraging to grow your business, there are many things you need to consider in order to build an effective program. One of the most important ones is defining your publisher mix.<\/p><\/div><p id=\"e8e4\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">Each type or \u201cvertical\u201d has the potential to deploy a different marketing tactic and reach a diverse audience. This aspect of the channel provides a unique advantage since you can potentially drive different consumer behaviors and engage with your customers at different stages in the conversion funnel. Depending on your business and marketing goals you will be able to deploy a different strategy and optimize upon it.<\/p><p id=\"43f9\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">The flexibility that the affiliate channel offers, along with the transparency and moderate financial risk given its payout model, make this channel a very good option when thinking about growing your business, acquiring more customers, and engaging your client base.<\/p><p id=\"bab7\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">There are different publisher verticals, which I grouped within the six traditional stages of the conversion funnel:<\/p><ul class=\"\"><li id=\"3bfa\" class=\"mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Awareness (bloggers, influencers, social media, etc.)<\/li><li id=\"3d93\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Interest (mass media, search, , TM+, etc.)<\/li><li id=\"1729\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Consideration (review, comparison, aggregators or sub-affiliate, etc.)<\/li><li id=\"4189\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Intent (loyalty &amp; reward, toolbar, browser extensions, etc.)<\/li><li id=\"1b25\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Conversion (coupon &amp; cashback, deal sites, etc.)<\/li><li id=\"fe7c\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Retention (technology partners, retargeting, funnel optimization)<\/li><li id=\"b9b0\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Other publishers (employee perks, )<\/li><\/ul><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"dcda\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><em class=\"ny\">The publishers listed in each funnel stage are not meant to be a comprehensive list of affiliates, but more so an illustration of the different options available for you to work with.<\/em><\/p><figure class=\"oc od oe of og oh nz oa paragraph-image\"><div class=\"oi oj fi ok bg ol\" tabindex=\"0\" role=\"button\"><div class=\"nz oa ob\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*MC4-JWwRsgYqblAHdAuiDg.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*MC4-JWwRsgYqblAHdAuiDg.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*MC4-JWwRsgYqblAHdAuiDg.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*MC4-JWwRsgYqblAHdAuiDg.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*MC4-JWwRsgYqblAHdAuiDg.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*MC4-JWwRsgYqblAHdAuiDg.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*MC4-JWwRsgYqblAHdAuiDg.png 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*MC4-JWwRsgYqblAHdAuiDg.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*MC4-JWwRsgYqblAHdAuiDg.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*MC4-JWwRsgYqblAHdAuiDg.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*MC4-JWwRsgYqblAHdAuiDg.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*MC4-JWwRsgYqblAHdAuiDg.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*MC4-JWwRsgYqblAHdAuiDg.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*MC4-JWwRsgYqblAHdAuiDg.png 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"bg lr om c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*MC4-JWwRsgYqblAHdAuiDg.png\" alt=\"\" width=\"700\" height=\"426\" \/><\/picture><\/div><\/div><figcaption class=\"on fe oo nz oa op oq be b bf z dt\" data-selectable-paragraph=\"\">Conversion funnel view and publisher examples in each funnel stage.<\/figcaption><\/figure><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"f866\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Awareness<\/strong><\/p><p id=\"2afa\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">At the top of the funnel, we find those publishers that help increase brand awareness, activate customer engagement, and generate leads. These include but are not limited to bloggers, influencers, and social media publishers.<\/p><figure class=\"oc od oe of og oh nz oa paragraph-image\"><div class=\"oi oj fi ok bg ol\" tabindex=\"0\" role=\"button\"><div class=\"nz oa or\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*p8FSBQlI7p0SFPh4KM8Arg.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*p8FSBQlI7p0SFPh4KM8Arg.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*p8FSBQlI7p0SFPh4KM8Arg.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*p8FSBQlI7p0SFPh4KM8Arg.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*p8FSBQlI7p0SFPh4KM8Arg.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*p8FSBQlI7p0SFPh4KM8Arg.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*p8FSBQlI7p0SFPh4KM8Arg.png 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*p8FSBQlI7p0SFPh4KM8Arg.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*p8FSBQlI7p0SFPh4KM8Arg.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*p8FSBQlI7p0SFPh4KM8Arg.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*p8FSBQlI7p0SFPh4KM8Arg.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*p8FSBQlI7p0SFPh4KM8Arg.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*p8FSBQlI7p0SFPh4KM8Arg.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*p8FSBQlI7p0SFPh4KM8Arg.png 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img decoding=\"async\" class=\"bg lr om c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*p8FSBQlI7p0SFPh4KM8Arg.png\" alt=\"\" width=\"700\" height=\"106\" \/><\/picture><\/div><\/div><figcaption class=\"on fe oo nz oa op oq be b bf z dt\" data-selectable-paragraph=\"\">Examples of influencer and social media affiliates.<\/figcaption><\/figure><p id=\"2b9d\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">A few qualities of this vertical are listed below:<\/p><ul class=\"\"><li id=\"b75f\" class=\"mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Large audience:<\/strong>\u00a0influencer networks provide instant access to thousands of influencers from different niches.<\/li><li id=\"e374\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Measure influencer value:<\/strong>\u00a0running influencer activity via an influencer\/blogger network allows to track &amp; measure KPIs on campaigns.<\/li><li id=\"6d52\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Impact purchase decisions:<\/strong>\u00a0influencer evoke positive emotions and encourage to buy, sharing opinions and experiences.<\/li><li id=\"c64e\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Offers multiple channels to engage:<\/strong>\u00a0influencers and bloggers often use multiple platforms to grow brand awareness and engagement (TikTok, Instagram, YouTube).<\/li><li id=\"ee4d\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Adoption continues to grow:<\/strong>\u00a0close to 75% of marketers tap influencers for campaigns (eMarketer).<\/li><\/ul><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"1c50\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Interest<\/strong><\/p><p id=\"9b55\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">Moving down the , we find those publishers influencing purchase intent. These include mass media sites, search and SEO publishers and TM+ affiliates (the latter being affiliates you allow to bid on your branded or non-branded terms in order to generate high quality and high intent traffic, whose performance is rewarded via affiliate commissions).<\/p><figure class=\"oc od oe of og oh nz oa paragraph-image\"><div class=\"oi oj fi ok bg ol\" tabindex=\"0\" role=\"button\"><div class=\"nz oa os\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*pYLBstE-lQtxLM3dXn7asw.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*pYLBstE-lQtxLM3dXn7asw.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*pYLBstE-lQtxLM3dXn7asw.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*pYLBstE-lQtxLM3dXn7asw.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*pYLBstE-lQtxLM3dXn7asw.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*pYLBstE-lQtxLM3dXn7asw.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*pYLBstE-lQtxLM3dXn7asw.png 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*pYLBstE-lQtxLM3dXn7asw.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*pYLBstE-lQtxLM3dXn7asw.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*pYLBstE-lQtxLM3dXn7asw.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*pYLBstE-lQtxLM3dXn7asw.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*pYLBstE-lQtxLM3dXn7asw.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*pYLBstE-lQtxLM3dXn7asw.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*pYLBstE-lQtxLM3dXn7asw.png 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img decoding=\"async\" class=\"bg lr om c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*pYLBstE-lQtxLM3dXn7asw.png\" alt=\"\" width=\"700\" height=\"108\" \/><\/picture><\/div><\/div><\/figure><p id=\"8d6a\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">These types of affiliates provide a massive reach and traffic quality, making them a very viable option to assist in pushing customers down the funnel. It is important to keep in mind that a flat fee is usually requested to start a campaign with some of these (e.g.: Mass Media). These publishers will typically look for high conversion rate merchants and purchase flows with low friction and fewer clicks to convert (since they are selling their existing \u201conline real estate\u201d and have EPC\/ROI top of mind). Also, keep in mind that their editorial team has full control over what is published.<\/p><p id=\"d273\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">A few considerations when working with these verticals:<\/p><ul class=\"\"><li id=\"e576\" class=\"mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">High traffic volume:<\/strong>\u00a0large following and loyal readers, better leveraging high traffic than other types.<\/li><li id=\"04a3\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Boosted brand equity:<\/strong>\u00a0editorial suggestions lead to boosted brand equity with 31% increase in AOV in 2022.<\/li><li id=\"b38b\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Targeted reach:<\/strong>\u00a0content partners often specialize in certain topics allowing you to target niche consumers. Media houses will own multiple niche content properties across different sectors.<\/li><li id=\"e6d2\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Leverage exclusive codes:<\/strong>\u00a0partners open to work with brands that offer exclusive codes to share with their audience.<\/li><li id=\"82e6\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Flexible commission options:<\/strong>\u00a0brands with budget restrictions can leverage hybrid payouts, with lower flat fees and increased CPA.<\/li><li id=\"76ce\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Cost efficiency:<\/strong>\u00a0cost-effective alternative to in-house SEM effort by using a CPA model.<\/li><li id=\"e579\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Enhanced search visibility:<\/strong>\u00a0cover additional keywords and search engines that you might not be hitting. TM+ rights required.<\/li><\/ul><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"c382\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Consideration<\/strong><\/p><p id=\"fad7\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">One step below, we find those publishers assisting with purchase consideration. These include review and comparison sites, listicles and sub-affiliate or \u201caggregators\u201d (which provides both reach and speed to launch promotions quickly).<\/p><figure class=\"oc od oe of og oh nz oa paragraph-image\"><div class=\"oi oj fi ok bg ol\" tabindex=\"0\" role=\"button\"><div class=\"nz oa ot\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*k6OE-5QJfGJTSPr3GYrcgA.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*k6OE-5QJfGJTSPr3GYrcgA.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*k6OE-5QJfGJTSPr3GYrcgA.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*k6OE-5QJfGJTSPr3GYrcgA.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*k6OE-5QJfGJTSPr3GYrcgA.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*k6OE-5QJfGJTSPr3GYrcgA.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*k6OE-5QJfGJTSPr3GYrcgA.png 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*k6OE-5QJfGJTSPr3GYrcgA.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*k6OE-5QJfGJTSPr3GYrcgA.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*k6OE-5QJfGJTSPr3GYrcgA.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*k6OE-5QJfGJTSPr3GYrcgA.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*k6OE-5QJfGJTSPr3GYrcgA.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*k6OE-5QJfGJTSPr3GYrcgA.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*k6OE-5QJfGJTSPr3GYrcgA.png 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img loading=\"lazy\" decoding=\"async\" class=\"bg lr om c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*k6OE-5QJfGJTSPr3GYrcgA.png\" alt=\"\" width=\"700\" height=\"104\" \/><\/picture><\/div><\/div><figcaption class=\"on fe oo nz oa op oq be b bf z dt\" data-selectable-paragraph=\"\">Examples of review &amp; comparison sites, and aggregators or sub-affiliates.<\/figcaption><\/figure><p id=\"6623\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">One thing to keep in mind when working with these publishers is that many review sites specialize in specific products or categories (although they typically have a variety of sites covering different categories). Also, datafeeds are sometimes required to work with review sites, for them to be able to provide as much information as possible when posting a review.<\/p><p id=\"9d5c\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">Below are some key points to mention about these verticals:<\/p><ul class=\"\"><li id=\"8be5\" class=\"mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Increased order value:<\/strong>\u00a0comparison and review sites typically increase order value.<\/li><li id=\"5277\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Product discovery:<\/strong>\u00a0great at providing mid\/top of funnel value in early product and brand discovery stage.<\/li><li id=\"658b\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Customer trust:<\/strong>\u00a0the more positive reviews and testimonials a product has, the more likely prospective customers are to consider and purchase. This is especially true for big ticket items and high AOV.<\/li><\/ul><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"96ee\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Intent<\/strong><\/p><p id=\"35e9\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">As we move down the funnel, we get closer to the conversion point. Here, we start talking about publishers that help drive a purchase intent and facilitate a customer decision. In this stage, we typically work with loyalty &amp; reward publishers and toolbar or browser extension affiliates.<\/p><figure class=\"oc od oe of og oh nz oa paragraph-image\"><div class=\"oi oj fi ok bg ol\" tabindex=\"0\" role=\"button\"><div class=\"nz oa ou\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*JKsb4CqpIqGkdqIEea6Q1w.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*JKsb4CqpIqGkdqIEea6Q1w.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*JKsb4CqpIqGkdqIEea6Q1w.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*JKsb4CqpIqGkdqIEea6Q1w.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*JKsb4CqpIqGkdqIEea6Q1w.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*JKsb4CqpIqGkdqIEea6Q1w.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*JKsb4CqpIqGkdqIEea6Q1w.png 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*JKsb4CqpIqGkdqIEea6Q1w.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*JKsb4CqpIqGkdqIEea6Q1w.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*JKsb4CqpIqGkdqIEea6Q1w.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*JKsb4CqpIqGkdqIEea6Q1w.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*JKsb4CqpIqGkdqIEea6Q1w.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*JKsb4CqpIqGkdqIEea6Q1w.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*JKsb4CqpIqGkdqIEea6Q1w.png 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img loading=\"lazy\" decoding=\"async\" class=\"bg lr om c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*JKsb4CqpIqGkdqIEea6Q1w.png\" alt=\"\" width=\"700\" height=\"108\" \/><\/picture><\/div><\/div><figcaption class=\"on fe oo nz oa op oq be b bf z dt\" data-selectable-paragraph=\"\">Examples of loyalty &amp; reward publishers and toolbar or browser extension affiliates.<\/figcaption><\/figure><p id=\"b118\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">Browser extension and toolbar affiliates are a great tool to assist deal-savvy customers in finding the best deal to complete an order or revisit an abandoned session. It is key to use smart attribution (E.g.,\u00a0<a class=\"af ov\" href=\"https:\/\/www.linkedin.com\/company\/shareasale-com\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">ShareASale.com<\/a>\u00a0conversion lines or\u00a0<a class=\"af ov\" href=\"https:\/\/www.linkedin.com\/company\/commission-junction\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">CJ<\/a>\u00a0situational commissioning) to avoid sales cannibalization, drive incrementality and reward all affiliates present in the clickstream according to the merchant preferences.<\/p><p id=\"523c\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">A few key points listed below:<\/p><ul class=\"\"><li id=\"01f2\" class=\"mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Reduced cart abandonment:<\/strong>\u00a0customers cite that receiving a coupon is the most likely motivator to complete the purchase.<\/li><li id=\"c112\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Deal appetite:<\/strong>\u00a0with post covid high inflation, more customers look for a deal when they shop.<\/li><li id=\"5e77\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Other ways to engage:<\/strong>\u00a0browser extensions offer ways to engage other than coupons like newsletters, price drop alerts, TM+ campaigns and more.<\/li><\/ul><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"33ce\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Conversion<\/strong><\/p><p id=\"b852\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">This is arguably the easiest stage to measure value and performance, yet a very nuanced and complex step in many cases. Here we typically leverage coupon, cashback, and deal sites to push the conversion through the finish line.<\/p><figure class=\"oc od oe of og oh nz oa paragraph-image\"><div class=\"oi oj fi ok bg ol\" tabindex=\"0\" role=\"button\"><div class=\"nz oa ow\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*oMBKFo4cg49tmiEZiGSnIg.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*oMBKFo4cg49tmiEZiGSnIg.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*oMBKFo4cg49tmiEZiGSnIg.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*oMBKFo4cg49tmiEZiGSnIg.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*oMBKFo4cg49tmiEZiGSnIg.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*oMBKFo4cg49tmiEZiGSnIg.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*oMBKFo4cg49tmiEZiGSnIg.png 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*oMBKFo4cg49tmiEZiGSnIg.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*oMBKFo4cg49tmiEZiGSnIg.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*oMBKFo4cg49tmiEZiGSnIg.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*oMBKFo4cg49tmiEZiGSnIg.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*oMBKFo4cg49tmiEZiGSnIg.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*oMBKFo4cg49tmiEZiGSnIg.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*oMBKFo4cg49tmiEZiGSnIg.png 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img loading=\"lazy\" decoding=\"async\" class=\"bg lr om c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*oMBKFo4cg49tmiEZiGSnIg.png\" alt=\"\" width=\"700\" height=\"98\" \/><\/picture><\/div><\/div><figcaption class=\"on fe oo nz oa op oq be b bf z dt\" data-selectable-paragraph=\"\">Examples or coupon, cashback and deal site publishers.<\/figcaption><\/figure><p id=\"db7b\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">Cashback sites usually drive repeat purchases due to their reward model whereas coupon sites are more likely to drive new customers at a lower AOVs. Partnering with these sites allows brands to control the messaging and experience for their users, as opposed to having an unmanaged store page live with incorrect messaging.<\/p><p id=\"16d5\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">Below are a few key characteristics on these publishers:<\/p><ul class=\"\"><li id=\"e511\" class=\"mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Higher conversion rate:<\/strong>\u00a0reward model push customers to purchase, leading to higher CVR.<\/li><li id=\"3668\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Special event opportunities:<\/strong>\u00a0brands can participate in year-round events often with special offers like double cash back.<\/li><li id=\"b39b\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Large loyal audiences:<\/strong>\u00a0<a class=\"af ov\" href=\"https:\/\/www.linkedin.com\/company\/awin-global\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">Awin Global<\/a>\u00a0reports that its deal site category has an average of 8 MUVs with a standard visit duration of 5 min.<\/li><li id=\"bc4b\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Influence purchase decision:<\/strong>\u00a0coupon affiliates have an 8% higher CVR than the average affiliate base (Awin Report 2022).<\/li><li id=\"630d\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Seasonality:<\/strong>\u00a0customers follow coupon affiliates\u2019 promotional calendars for seasonal sales, content, and unique ways to engage (apps).<\/li><li id=\"d810\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Large user databases:<\/strong>\u00a0member bases of millions of active and loyal users that can be hyper targeted via newsletters, gift guides, social media, blog posts, etc.<\/li><\/ul><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"7b8b\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Retention<\/strong><\/p><p id=\"d461\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">Passing the conversion event, it is time to think about customer retention. With the latest appearance of several technology publishers and funnel optimization solutions that work under a performance payout model (instead of a traditional license fee) the affiliate channel can also assist with these tactics.<\/p><figure class=\"oc od oe of og oh nz oa paragraph-image\"><div class=\"oi oj fi ok bg ol\" tabindex=\"0\" role=\"button\"><div class=\"nz oa ox\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*2krz54_Zldt1lK8hWmOSAQ.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*2krz54_Zldt1lK8hWmOSAQ.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*2krz54_Zldt1lK8hWmOSAQ.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*2krz54_Zldt1lK8hWmOSAQ.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*2krz54_Zldt1lK8hWmOSAQ.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*2krz54_Zldt1lK8hWmOSAQ.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*2krz54_Zldt1lK8hWmOSAQ.png 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*2krz54_Zldt1lK8hWmOSAQ.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*2krz54_Zldt1lK8hWmOSAQ.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*2krz54_Zldt1lK8hWmOSAQ.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*2krz54_Zldt1lK8hWmOSAQ.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*2krz54_Zldt1lK8hWmOSAQ.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*2krz54_Zldt1lK8hWmOSAQ.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*2krz54_Zldt1lK8hWmOSAQ.png 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img loading=\"lazy\" decoding=\"async\" class=\"bg lr om c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*2krz54_Zldt1lK8hWmOSAQ.png\" alt=\"\" width=\"700\" height=\"116\" \/><\/picture><\/div><\/div><figcaption class=\"on fe oo nz oa op oq be b bf z dt\" data-selectable-paragraph=\"\">Examples of technology partners and funnel optimization solutions.<\/figcaption><\/figure><p id=\"c0d3\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">These are typically technology-driven solutions that can be embedded into a brand\u2019s ecosystem via a strategic affiliate partnership, to assist in conversions, optimize traffic into revenue, enhance the customer experience and add value throughout the customer lifecycle.<\/p><p id=\"5dc4\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">A few solutions that these tools can provide include:<\/p><ul class=\"\"><li id=\"bb74\" class=\"mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Improve ecommerce metrics:<\/strong>\u00a0increase traffic, CVR, AOV. Decrease cart abandonment. Allow targeting and website personalization.<\/li><li id=\"cf2e\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Automated product bundling:<\/strong>\u00a0technology that automates product bundling and cross-selling through machine learning.<\/li><li id=\"2807\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Automated product recommendations:<\/strong>\u00a0AI that offers recommended products to users based on customer preferences.<\/li><li id=\"d001\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Display prospecting and retargeting:<\/strong>\u00a0banners and ads placed on content websites. This technology allows brands to target interested customers and bring them back to the site.<\/li><\/ul><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"253c\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Other publishers<\/strong><\/p><p id=\"089e\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">As you can see by now, the amount of publisher verticals is vast and varied. Another two categories that I haven\u2019t included in the funnel view are employee perks marketplaces (like\u00a0<a class=\"af ov\" href=\"https:\/\/www.linkedin.com\/company\/benefithub\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">BenefitHub<\/a>,\u00a0<a class=\"af ov\" href=\"https:\/\/www.linkedin.com\/company\/abenityperks\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">Abenity<\/a>\u00a0or PerksSpot) and Buy Now Pay Later apps (BNPL like\u00a0<a class=\"af ov\" href=\"https:\/\/www.linkedin.com\/company\/klarna\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">Klarna<\/a>,\u00a0<a class=\"af ov\" href=\"https:\/\/www.linkedin.com\/company\/affirm\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">Affirm<\/a>\u00a0or\u00a0<a class=\"af ov\" href=\"https:\/\/www.linkedin.com\/company\/zip-co-limited\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">Zip Co<\/a>). Both can drive significant volume, increase awareness, and push conversions very effectively. BNPL publishers typically provide a large audience with high intent purchase; employee perks marketplaces are great for brands looking to play in the B2B space and increase traction. A few considerations to keep in mind for these marketplaces:<\/p><ul class=\"\"><li id=\"1f09\" class=\"mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Request semi-exclusive or exclusive discounts<\/li><li id=\"a4b2\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Onboarding usually takes longer (avg. 2\u20133 weeks)<\/li><li id=\"2458\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Typically request specific assets and imagery<\/li><li id=\"ed3e\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">No required CPA\/minimum payout and usually no onboarding fees<\/li><li id=\"6129\" class=\"mk ml gt mm b mn nl mp mq mr nm mt mu mv nn mx my mz no nb nc nd np nf ng nh ni nj nk bj\" data-selectable-paragraph=\"\">Cover a variety of categories<\/li><\/ul><\/div><\/div><\/div><div class=\"ab ca nq nr ns nt\" role=\"separator\">\u00a0<\/div><div class=\"gm gn go gp gq\"><div class=\"ab ca\"><div class=\"ch bg fy fz ga gb\"><p id=\"f8a1\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\"><strong class=\"mm gu\">Conclusion<\/strong><\/p><p id=\"9705\" class=\"pw-post-body-paragraph mk ml gt mm b mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh gm bj\" data-selectable-paragraph=\"\">Historically, the affiliate channel was seen as a \u201ccoupon heavy channel\u201d, with many people believing the channel only offered coupon sites to partner with. Although this perception has evolved throughout the years, there is still a negative connotation present in some cases. As this article tries to demonstrate, there is so much more on the channel than coupon sites (and even these publishers bring great value in pushing conversions down the funnel). Every month, new publishers emerge bringing in additional value and offering diverse solutions that were not available before. The channel has evolved from a pure customer acquisition framework to a broader acquisition-engagement-retention tool that can complement the full marketing mix for any given brand, if deployed correctly.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fce1b18 e-flex e-con-boxed e-con e-parent\" data-id=\"fce1b18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4baab0a elementor-widget elementor-widget-author-box\" data-id=\"4baab0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/medium.com\/@santiagosaenzrozas?source=post_page-----4e2f0163e12d--------------------------------\">\n\t\t\t\t\t\t<h6 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Saenz Rozas\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Affiliate Marketing expert, with 8+ years of experience in the industry. Originally from Argentina, I hold an MBA from Duke University.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When it comes to leveraging to grow your business, there are many things you need to consider in order to build an effective program. One of the most important ones is defining your publisher mix.<\/p>","protected":false},"author":2,"featured_media":2533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliate marketing offers a diverse publisher mix - Stratagem Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stratagem.agency\/it\/affiliate-marketing-offers-a-diverse-publisher-mix\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate marketing offers a diverse publisher mix - Stratagem Agency\" \/>\n<meta property=\"og:description\" content=\"When it comes to leveraging to grow your business, there are many things you need to consider in order to build an effective program. 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